Million dollar idea Essay Example for Free

Million dollar idea Essay Marketing an energy juice drink in an environment that is highly-saturated with a lot of excellent power juices is a difficult job since one needs to slug it out with the big well-known brands under giant corporations that have all the power to dominate the scene for years. The big companies possess an advantage in terms of the advertising that enables them to create the best print and television advertisement for their products. The market for energy and stimulant drinks in all trade sectors witnessed an abundance of energy and functional drinks. Most of those who purchase these energy drinks do so to make themselves more energetic. Red Bull remains as the dominant brand. The case for marketing healthy energy juice drinks is a daunting task because it is difficult to come up with an interesting theme and advertisement to catch viewer’s attention and make them shift to one’s product. Even if one has the better product than the ones present in the market, if it is not properly advertised, then all of one’s effort also goes to waste. There are very few energy juices in the market today that can boast of being a healthy juice that can make people healthy when one drinks it. In spite of the vitamin factor, and the other vegetables that may have been included in the drink, juice drink advertisers need to be very conscious about the fact that these juices look all the same to the audience in general so that they need to exert extra effort in thinking of ways to enhance their product and make it stand out amid the other well-accepted juices in the market. Any creative group working behind an advertising campaign is pressed with a serious responsibility of not only promoting the product to produce more sales for the Company, or enjoining the people to patronize the product but most importantly bringing values and points of view to the very consciousness of men. Chivitah can utilise campaign slogans of â€Å"Healthiest and Most Affordable Juice Drink,† it stresses the point that people have to think health and remove the tensions, pressures, tempers. It encourages people not forget to take time out to see the goodness of life†¦ that is to stay connected with people and show that they care for each other even for a moment or two. Chivitah might be that drink that draws people closer to each other and make them realize realise that drinking a bottle of Chivitah will make them bond with people one stays connected with, lightens problems, anxieties and difficulties in life. In designing an effective marketing campaign for Chivitah, it is essential that there will be a creative think tank that will be assigned to conceptualise the product’s assets and begin with some BrainJams on the part of the creative consultants. This is how the company refers to the formal technique of â€Å"brainstorm ing† a topic. The company’s BrainJams are an in informed form of collaboration. In this case, they will set out to pigeonhole the product category defined as an energy drink and then uncover the emotional attachment to Chivitah in particular. The next step is to build on the resulting insights from the BrainJams by bouncing the hypothesis off some consumers and experts from the TalentBank. During the next step in Brain Reserve’s methodology, the Creative Think Tank people for Chivitah energy drink can ask the participating TalentBank members for the most powerful memories, experiences, and emotions they associated with drinking juices. Were there â€Å"juice-enhanced† events in their childhood? Perhaps more than one member reminisced the first time she drank juice gathered from fruits in their yard. There will probably be some experiences about how drinking the juice cured them of their minor ailments. The ultimate conclusion: Drinking energy fruit juices represent a deep-rooted, early seeded symbol of a healthy connection between mothers and children. Chivitah, therefore, can be marketed as built on this foundation and become a conduit for the delivery of wholesome treats. Secondly, they could get involved with the passing on of healthy drinking habits. The very name suggests a healthy and vital relationship to the drink. If one drinks well, one is cleansing one’s system well and not gorging on soft drinks and other sugar-ladened drinks. Thus, the company can decide to pursue this further and narrow the focus even further, to do something specifically about helping mothers and their daughters feel good about themselves. Chivitah can be marketed with the picture of a mother and daughter, having fun in an activity and drinking this juice at the same time, painting a picture of a bonding and friendship. This can be done as they share their Chivitah energy juice drink. Thus, Chivitah can become an integral part of a positive body-image message. The company believes that Chivitah can be launched as one of the nation’s foremost supporters of female self-esteem, built through the mother-daughter connection. This can become a tall order—to strengthen the mother-daughter bond in a Chivitah context. But it will give a big payoff-they could capture a unique positioning with this underlying mission: A rallying point for all customers, mothers and everyone associated with the brand. The shorthand message: â€Å"Chivitah: nourishing a woman’s self-esteem. † Six weeks before Mother’s Day, Chivitah will run ads in major newspapers offering a Mother/Daughter Journal for three proofs-of-purchase. The Journal will be a unique Mom’s Day remembrance. Advertisements for the Journal also laid out details of the more than one hundred Mother/Daughter Workshops to be held in Chivitah markets. The undistinguished point: Chivitah is participating in getting mothers and daughters together, linking them with other mothers and daughters and introducing all participants to tools that nurture self-esteem. Chivitah will also find its way to a Lifetime TV documentary about the first test workshops called â€Å"Mothers and Daughters: A Lifetime Bond. † The market for energy and stimulant drinks will continue to progress and grow as the category steadily matures. The lure of fast-growing profits will eventually go on in order to invite new players into the sector where energy drinks have seen sales double every year since their introduction. Indeed, it is true that one is whatever he eats and drinks. Juices, when taken sensibly can provide an alternative source of energy as lifestyles become more hectic. This is the reason why there are a lot of convenience stores, convenience foods and single serve packaging formats. In this world of consumerism, if a product is disappointing, another option is immediately available. Responding creates marketing that is based on putting together some ideas, then going out and asking consumers what they think and getting a thumbs-up or a thumbs-down. Businesses always say that they do long-range planning. In running an advertising campaign, one has to take into consideration two-way benefits for both the Company and the consuming public. The Company sees the value of advertising to promote their product and gain sales from it; the consuming public on the other hand must see to it that with the product they buy from the Company, they get benefited from it not only in terms of satisfying their taste, their appetite, but the totality of their well being. If these aspects are addressed accordingly by the creative minds of those people working behind the advertising campaign, one can say that they have successfully drawn a campaign that truly serves the essence of advertising campaign—that is using it effectively in a holistic and positive manner that improves the values and intellectual being of men across their nation and around the globe. Works cited Gulas, Charles. Humor in Advertising: A Comprehensive Analysis. M. E. Sharpe. July 2006. Defining Marketing. Retrieved Feb. 10, 2009 at: http://media3. bournemouth. ac. uk/marketing/02defining/02defining. html Trend for fruit and milk juice blend grows. Retrieved Feb. 10, 2009 at: http://www. dairyreporter. com/news/ng. asp? id=12510-trend-for-fruit

Global Expansion Essay -- essays research papers

Before entering a dark place, most people tend use some type light emitting device to provide direction and guidance; so they are able to see what is in front of them, so that Do not fall. The same principal should be used when attempting to sell overseas. Before attempting expand into a new market domestically; your success depends on research planning and timing. This will give you the necessary light needed to find out if you have the right offering, and pinpoint a high-potential customer base. In addition, it helps you find the right partners to help you out your planning, then tapping consumer or business markets overseas have the potential to benefit your business tremendously.   Ã‚  Ã‚  Ã‚  Ã‚  The cultural divide is still ever persistent, but the good news is that it's getting smaller and smaller. It may never disappear totally because of the way most us tend to stay within our cultural bounds. Most of us Americans believe that we are supposed to be positive, dynamic and assertive no matter what but is the proper way to do things in other countries? Probably not. Yet, that’s the American way of doing things. Many of us are pretty comfortable with our own customs but normally feel threaten when cross cultural lines. Normally we feel uncomfortable or even threaten when boundaries are crossed, but adjustments must be made for firms to be successful overseas. In most of the world, business is about people and relationships, win-win relationships built on mutual trust. Of course, business involves selling and buying and making money. But for the most of the world, good business follows mutual trust, not vice versa. Friendship comes before money talk. In addition, mutual trust usually results from comfort levels they achieve with each other. Politically incorrect or not, let's face it. It is more difficult to feel comfortable with   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   people who don't look like us or talk like us. The failure to adjust, to the difference between people can cause an organization to fail miserable when trying expand in overseas markets. After investigati... ...ly been open to the world for 20 years therefore, its growth has been extraordinary. Vietnam's economy has weathered the global economic slowdown of 2001 better than most other Asian economies, largely due to the fact that it is less integrated into the world economy and less vulnerable to declines in demand for its exports. Vietnam is growing economy with a bright future ahead of it. For our firm to expand international we must continue to make low cost product to support the ever-growing elderly population and challange people of these nations the ability to moving around with little or trouble.   Ã‚  Ã‚  Ã‚  Ã‚  Before we expand to any of these nations we need to ensure that have a firm understanding of their culture. Friendship and understand first, then the bottom line should be discuss. .   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  References Retrieved October 5, 2002 http://www.cia.gov/cia/publications/factbook/geos/rp.html Retrieved October 8, 2002 http://lcweb2.loc.gov/frd/cs/vntoc.html Retrieved October 10, 2002 http://www.singstat.gov.sg/

Raising children Essay

Raising children in this country is extremely harsh, many children are introduced to abuse, violence, neglect and exporiation. During the years of war, hundreds of children have been used as suicide bombers and are daily put in harms way. According to Swanson (Swanson & Swanson,2011) â€Å"Conflict and political violence force millions of children and their families to flee their homes and as a result displaced families spend years in situations of uncertaniity and insecurity.† Role of genders In this country, discrimination of women and girls is a daily occurrence. During their childhood years 70% of girls do not even attend school, according to Swanson (Swanson & Swanson, 2011) a staggering 94% of female births are not even registered at their births. Boys are considered to be soldiers and at a young age are taught to kill. Afghan men believe all boys even at a young age are already considered to have a promiscuous nature and are encouraged to act on it. Marriage Marriage in this country is a process, most men and women do not have an opportunity to meet each other, the wife is usually chosen for the man through family members. In the case that a man does choose a wife from an unknown family, the parents usually will perform background checks on her to try and gain knowledge of her beauty, morals and any other family affairs  that may be of importance. (Muzaffiray,2013) Aging The average life expectancy in this country its 59 years for men and only 61 years for women. This expectancy average comes from taking into consideration their way of life in regards to housing, their food, housing and medical attention. Due to this expectancy, the government does not even offer a pension plan for those not working for the government. Violence For years violence has been an ongoing issue in this country, A group calling themselves a â€Å"special envoy† believes in honor killings which gives men the human right to abuse women and is considered justified. This group has raised the percentage in deaths and injuries by 20%. Boys are taught to be soldiers at a very young age are expected to be a cause of violence against others. Drug use According to Ahmed (Ahmend, 2013) between the years of 2005-2008 the use of drugs according tho the United Nations Office on drugs and crime has raised more than 40%. Afgans are considered to have huge addiction problem on their hands, some even considere Afghanistan to have a growing army of drug addicts. Suicide As one may expect, suicide is a huge problem in this country. Many people are trainied to be sucide bombers. However, there are those that commit suicide for other reasons such as not being able to take their way of living anymore, some women take their own lives due to not being able to handle being married to abusive drug addicted husbands. Men take their own lives simply due to not wanting to go on anymore. Authority Afghanistan has been for years a country struggling with authority issues. These struggles date back to the 16th century of the Mughal Empire and continues with the Taliban today. These historic struggles are responsible of the changing nature of political authority in this volatile region of our world. There have been many attempts from other groups to try and â€Å"conquer† the land but have to this day failed on all attempts. Beauty According to the Guardian, (the guardian.com) many people are only able to see the harsh, violent side of this country through news reports and other television shows, and do not have the chance to see its beauty. If one is able to visit this country, they could hopefully see past the negative and view the God’s beauty in country in landscapes and beautiful mountain tops.

Multiracial Identity in Essays by Julia Alvarez and Danzy...

Multiracial Identity in Essays by Julia Alvarez and Danzy Senna The essays of Julia Alvarez and Danzy Senna address issues of multiracial identity important in their younger years as they grew up daughters of a multiethnic and multiracial background. Despite the slight generational differences, the same issues are as important today as they were twenty or thirty years ago. The concept of one being multiracial is a relatively new concept. In the past, a person with a mixed racial background could not reasonably claim a mixed heritage openly, one had to identify with one or the either. Those that could not do that usually found themselves isolated from either background. This is made apparent in American literature through†¦show more content†¦Yet, this new embracement of multicultural is due more to commercial manipulation rather than an increasing acceptance of the evolving racial equation. One example is the popularity of Latin music. In the last past two years, the popularity of Latin music has exploded and along with it, the c areers of people like Ricky Martin, Christina Aguilera, and Enrique Inglesias. Some of these people claim a mixed racial heritage and accordingly, it seems apparent that a more tolerant and even accepting time in history has come for those of a mixed heritage. Indeed, many entertainers now come to fame based in part on having a mixed racial heritage. However, Latin music has been around for many years and its emergence in the mainstream is unlikely to be due to a more liberal attitude towards multicultural, multiethnic themes. The recent, newly found popularity demonstrates more of a realization that companies can exploit multiracialism for a profit. Commercialism exploits and co-opts the theme of multiculturalism in the name of profit. It glamorizes people who reveal their multicultural or multiracial background and makes them look exotic. However, it is imperative to understand, that these motives are not high-minded. It is simply for profit and record sales, that corpora tions have encouraged outlets for multicultural and multiracial diversity. Senna notes in her